A Station ID is a short audio element that identifies the radio station.
It is usually a spoken line, jingle, or branding clip that reminds listeners which station
they are tuned into. Station IDs are one of the core components of radio imaging and help
maintain a consistent station identity.
What a Station ID Is
A Station ID is a brief audio clip that states the station name, slogan, frequency,
or branding message. It is typically placed between songs, during transitions, or at
specific intervals to reinforce the station’s identity.
Spoken voice: “You’re listening to Radio 60 70 80 90”
Short jingle with the station name
Branding clip with effects or music
Voice-over combined with a musical bed
Why Station IDs Are Used
Station IDs are essential for maintaining a recognizable and professional sound.
They help:
Reinforce the station’s brand identity
Make the station memorable to listeners
Create smooth transitions between songs and segments
Comply with broadcasting requirements in some regions
How Station IDs Are Used in RadioDJ
RadioDJ allows Station IDs to be used in several ways:
Stored in the database as imaging or ID tracks
Inserted into rotations between songs
Scheduled at fixed intervals using Events
Mixed with sweepers, promos, and jingles for consistent branding
Examples of Station IDs
Common types of Station IDs include:
A spoken voice announcing the station name
A musical jingle with the station’s branding
A short voice-over with effects or processing
A combined voice and music clip used between songs